How To Use Social Media To Reach Your Niche !

How To Use Social Media To Reach Your Target Audience And Generate Better Leads

In years past, marketers would create a mailing list, make telephone calls, or run a print advertising campaign to attract potential clients. But the digital age has completely changed all that. Now, marketers have to make a concerted effort to connect with consumers on the platforms they use most. Thanks to our reliance on the internet, your marketing budget will be better spent on SEO, digital ads, and — perhaps most intriguing of all — social media.

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube might seem trivial or even overwhelming to some marketers, but they can help you reach audiences you never thought possible. In fact, Forbes estimates that up to two-thirds of the world’s top sales experts consider social media an important tool for sales and lead generation. And HubSpot found that 84% of marketers say devoting as little as six hours per week to social media activities was enough to increase their website traffic.

These platforms are highly visual and interactive in nature, which makes them much more appealing to consumers. While 90% of top decision-makers say they never respond to cold calls, 76% of buyers say they’re ready and willing to have a conversation with a brand on social media. An engaging instagram post with comments from the company itself feels a lot more personal than a phone call from a telemarketer, that’s for sure. But if you don’t know where to start with social media marketing, you might want to try out the following tips:

Use Geotargeting For Lead Generation: If your business has a physical brick-and-mortar location (or you’re trying to appeal to customers within a certain radius), you’ll want toembrace geotargeting. Not only should your SEO and advertising be geotargeted, but you can even use it for what’s known as “social searching.” A geotargeted social search can find posts that are a good match for your company’s products and services. Then, you can reach out to these individuals or businesses and provide them with additional information or special offers. You can easily conduct a social search on Twitter or Hootsuite, or you can monitor hashtags on platforms like Twitter, Instagram, and Facebook.

Place Social Media Ads: While you shouldn’t sponsor every single post you make, social media advertising can allow you to really zero in on the customers you want to reach with much more accuracy. Audiences typically respond more to relevant posts, meaning that they’ll be more likely to check out your website and buy your products or services if they feel it’s pertinent to their interests. Facebook and Instagram ads allow marketers to collect leads within the platform itself; by allowing customers to engage with your business without ever leaving their social network of choice, you’ll be more likely to get the information you’re after. The more aesthetically pleasing and interactive your ad is, the better response you’ll get. Just make sure you follow the platform’s guidelines when creating and submitting your ad.

Host A Live Stream: If your business has something exciting to announce or simply wants to connect on a more personal level with potential customers, a live stream can be a great way to go. Just make sure that the video is high-quality and that you take steps to prevent technical difficulties from derailing your plans. Otherwise, viewers might not tune in again. Be sure to mention any contests or special offers you’re running and answer any questions in real time. Don’t forget to include your other social media channels and link to your website to ensure this tactic will translate into viable leads.

Ultimately, the platforms you use for social media marketing should line up with your brand and ideal audience. For example, if you want to target millennial buyers, Snapchat or Instagram will likely make more of an impact than LinkedIn. And remember: it’s not enough to simply post an image and a hashtag or two. The beauty of social media is that it allows you to be creative with your content and how you market it. Don’t pass up the opportunity to engage in meaningful ways and find those hard-to-reach leads through these popular platforms.


Mastering Social Media Mining with Python

Marco Bonzanini


Great news, my book on data mining for social media is finally out!

The title is Mastering Social Media Mining with Python. I’ve been working with Packt Publishing over the past few months, and in July the book has been finalised and released.


As part of Packt’s Mastering series, the book assumes the readers already have some basic understanding of Python (e.g. for loops and classes), but more advanced concepts are discussed with examples. No particular experience with Social Media APIs and Data Mining is required. With 300+ pages, by the end of the book, the readers should be able to build their own data mining projects using data from social media and Python tools.

A bird’s…

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If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

Every brand desires to be loved by consumers, because they know that brand love translates to growth and increased revenue. But excitement and enthusiasm for brands doesn’t happen by chance. Why do people love Harley-Davidson? Why is there such an attachment to Tesla? Why will women pay premium prices for Lululemon? Because each has built its brand from the outside in — by identifying what their customers want, combined with what the brand value proposition is and delivering upon it — to truly become a “passion brand.”

Related: To Keep Customers Loyal Trust That They Can Handle the Truth

The following 10 Commandments can help any company, whether a startup or heritage brand looking to redefine itself, make that leap to become beloved:

1. Understand who you are and who you aren’t.

When working hard to become a passion brand, it’s important that the company understands the value it brings to the consumer. Brands need to ask themselves why they are relevant to their target audience. It’s more than just talking about features and benefits; it’s about enabling the consumer to become emotionally attached so the brand becomes part of their lifestyle. Conversely, avoid being something you’re not. If you’re an indulgent food brand, don’t try to position yourself as healthy. Instead, create a backstory around the fun experience of consuming the product. Consumers recognize when brands are trying to mislead them.

2. Clearly define your target consumer — don’t try to be all things to all people.

Conduct a deep dive into what your product or service offers and who benefits the most from it. Rather than rationalize why every consumer would love your brand, challenge yourself to ask who truly lives a better life because of it — this drives emotion. That’s who your target audience is. Focus on your bull’s-eye with all your energy, support and marketing.

Related: How Do You Get Your Customers to Advocate for You?

3. Build an ownable narrative.

The most difficult, yet most valuable, part of creating a passion brand is building a narrative that is reflective of the brand but also completely relevant to the end user. Shazi Visram, CEO of Happy Family, not only wanted to convey her knowledge of the natural baby food space and be positioned as an expert, she also wanted to be positioned as a mompreneur and eventually have her company acquired. All of this happened.

The lesson here is that you need to take inventory of all the assets you have to work with to build that narrative. Do you have a founders’ story? Are you creating a new category? Does your product have unique ingredients? Every brand is different; therefore, how you build and, more important, tell your story will make all the difference in the world.

4. Talk with your consumer, not at them.

Today, consumers are smart, informed, opinionated and willing to share their thoughts with the world. It’s imperative that passion brands embrace the power today’s consumer wields by being open and honest in everything they do. When something goes wrong — a product recall, for example — be direct about what happened, why it happened and how it will be averted in the future. This transparency will build trust and a connection to the brand from target consumers.

Related: 3 Tips to Turn Your Brand Into a Religion

5. Be disciplined and focused.

When you are a small, growing brand or one that’s looking to reinvent itself, you must be smart about every decision. Wrong decisions can not only derail plans but also distract you from your overall objectives. Be sure to clearly define what you are trying to accomplish, what it will take to get there and what resources will be dedicated to ensure it happens. When time, budget and energy are limited, you can’t afford to be undisciplined.

6. Create a “reason to believe.”

Love for a brand typically grows from a small group of extremely passionate consumers who truly believe in its mission, the quality of its product(s) and the way the brand communicates. For example, Method wanted to reinvent the hand soap category by creating a cleaner, greener and more vertically integrated offering, which it did to create an amazing passion brand. Thus, it is inherent upon any company desiring to be perceived as a passion brand to create a “reason to believe” — a passion point that consumers can rally around. If you don’t form a reason to believe, then you become a commodity, which all brands should fear.

Related: 6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

7. Ensure your leaders are likable, believable and accessible.

Senior management must build trust and confidence in all constituencies, including employees, customers, buyers, retailers and any other stakeholder. For example, when our client Justin Gold, CEO of Justin’s nut butter, speaks about his brand, the natural food category or anything related to organics, he conveys authenticity, credibility and honesty. To some leaders, this comes somewhat naturally; others have to work at it. Either way, the importance of approachability shouldn’t be ignored. When uncertainty in leadership exists, it trickles down to the marketplace in both direct and indirect ways.

8. Be consistent in all communication.

Passion brands are consistent in everything they do. Their PR efforts are linked to their social strategy, which is aligned with their creative campaign and supported by an overarching brand narrative. This type of 360-degree communication ensures that the consumer will receive the same messages regardless of which touch point they enter. Continuity is extremely important when you’re trying to win over the consumer and establish a passion brand.

Related: 5 Ways to Grow and Build Trust

9. Find a North Star.

Passion brands are constantly moving forward through innovation, technology, data or anything else that allows them to look at the bigger picture so they don’t lose their focus — this is their North Star. They desire to be the best in all they do, which means they never compromise who they are or what they do.

10. Stand for something beyond profits.

Most passion brands believe in a greater good. They are driven by things that go beyond being profitable. It could be the community, underserved markets or countries, or humankind in a broader sense. This noble gesture typically yields greater trust from consumers. For example, passion brand Patagonia fights to reduce greenhouse emissions, while Vita Coco is committed to re-invigorating coconut farming communities.

As consumers are challenged to find their “passion” in order to live a fulfilled life, so too should brands aspiring to maximize their relationship with target audiences. When companies are driven to fully connect with consumers on an emotional level, they have the potential to become a true passion brand.


5 Tips To Negotiate As A Pro !

Négociation, Negotiatio, Negotiari; Negotiation is to think over information in order to assimilate it, and perhaps accept it as valid. Simply put a process of achieving an understanding through discussion. An adept negotiator, the one who negotiates as a diplomat, moderator or any one one willing to attempt uses practical abilities to reach a deal without aggression; hence successfully reaching an agreement acceptable to both parties must be your purpose.

Here are 5 Secrets For Negotiating Successfully

1. Make Your Case

Before entering into battle field or a chess game you must possess a strategy, even so in negotiation, arm yourself with what I call solid facts. Get the right factual information that is relevant to the subject of negotiation and fomulate a series of tough questions which you attempt to address for yourself. Remember those who can answer the Why are above those who know the What and the How.

2. Make A Decision

Define and decide what you want to achieve before you begin, that solidifies your focus.
Great negotiators know what they don’t want before entering into a discussion. Most, if not all successful negotiators say that they have a “walk” point. If you are not willing to walk away, then you’re potentially set for doom, a bad deal. Decide and prioritize in advance what is important and what you’re willing to concede. Some say never, ever concede beyond your “walk-away” point. Losing a bad deal is always better than making one.

3. Mark For The “Win-Win” Scenario

Successful negotiators see a negotiation as an opportunity for both sides to win. Author Jeff Weiss refers to this as “negotiating to interests.” Seeking crative solutions to fill the gap is a way to create a “win-win” scenario, its a game so be wise with your terms.

4. Master The Art Of Fairness

Most times, a negotiation cracks down because one party feels that the other wasn’t treating them fairly, avoid bullying, intimidation or for your emotions to clutter your rational, just be firm. Maintain your integrity and reputation don’t put your guard down, be respectful, and treat the other people at the table the way you want to be treated. This gives you credibility and more negotiation opportunities because you have mastered the art of fairness.

5. Map Out Your Negotiation

As a negotiator, you may have a master plan and strategy but as a negotiator aim for an agreement otherwise it’s insignificant. This can often occur if the other side just can’t come up with a decision. The inability to decide on a course of action, can manifest from many places, but as a negotiator, you should be well prepared for it. Make the decision part of the negotiation, lay out your cards right and do it early in the process. Set a deadline, converse the criteria, lay out the challenges that might arise in delaying the final agreement to be approved and implemented.


Nothing is motionless either you promote growth or everything gradually minifies.
Desire transformation and you will grow, decide to stop developing yourself, and you’ll diminish. The key is in your custom, more than anything, that determine which one of these scenarios will become true in your life.
Make the conscious choice today to grow, in all spheres of life, and you’ll reach levels you
couldn’t even imagined before, remember it begins in stages and arrived at in levels.

Read something inspirational every day. It feeds your mind with new ideas.
Learn something new every day. It keeps you moving ahead.
Exposure every year, go somewhere you haven’t been before. It will open your eyes.

These tips would help broaden your world view, so put the law of recognition in play because all you need is around or close to you.
“Even if you’re on the right track, you’ll get run over if you just sit there.”Desire to take the first step that’s all you need to reach your goal. Demand integrity from yourself, live with intensity go out there as a winner not a wimp. Successful people surrounds themselves with over – achievers and have little time for those that don’t create opportunities.

Personally I had to hunt certain goals and see them through, life is about decisions and choices and the quality of information you receive and apply shapes you.


Imagine you not able to relate well with your team mates at college, struggling to network with others or pitching your great idea to potential investors because of a poor human connection or the fear of the unknown. Some of the most important professional skills are simply neglected or not taught in a classroom or tested to see the impact they have in a workplace for workers and employers alike. In our day to day life we demanded to perfom at our level best in our various endeavours hence these are a neccessity and they are call “Soft skills”.

What Are Soft Skills ?

Soft skills is a synonym for “people skills.” Unlike hard skills, which have measureable evidence, soft skills are intangible and difficult to quantify, yet equally important. The term describes personal characteristics, a high level of emotional intelligence. Unlike hard skills, which describe a person’s technical skill set and ability to perform specific tasks.

Why Soft Skills ?

Soft skills work and they serve as a useful tool in every domain and they help facilitate human connections. I quote: “Soft skills” are key to building relationships, gaining visibility, and creating more opportunities for advancement,” says Kathy Robinson, founder of Boston career-coaching firm TurningPoint.

Hey, you can be gifted, educated, talented or a guru at what you do, but if your soft skills aren’t on point, you’re limiting your chances of success in your career and all. The solution to this dilemma often begins with a shift in your culture, values, and how you articulate those values, so as to create a foundation on which to build skills. Training programs also help promote the importance of soft skills and a mandate of action thus; by daily reinforcment of positive soft skills habits.

3 Examples Of Soft Skills In Conclusion

1. Communication – skills boost your performance and markets how people perceive you.
One way to master the art of communication and your presentation skills is to join institutions like Toastmasters it offers public speaking workshops and other relevant seminars.

2. Team Player – Inorder to win you need others to win. Success is the result of many people working toward a common goal. I quote: To generate goodwill, lend a hand when you see a co-worker in need. (“Hey, I know you have a ton on your plate. How can I help?”) Another way to build rapport is to cover for a colleague while she’s on vacation, says business etiquette and career coach Karen Litzinger.

3. Problem Solving – What do you do when something goes wrong, do you complain or take action. Focus on solutions and seek to make the situation better but think it through before sharing your ideal solution.

All the best

Kuda Dube | E-book Author


When I was growing up you would also agree that you came across a line saying in a conversation saying “only time will tell and you will be wise with time”, that statement it’s not so accurate. Time doesn’t birth wisdom, its not an instructor, remember not all classrooms have walls in your life time. And growing up I found it a little hard to make the right wise decision, so we going to weave some thoughts together, stay with me.

In the world we exist in, there’s the paradox of choice. We surrounded with a lot of information, many choices that people get paralyzed and don’t even know what the right decision is. And for one to make a quality decision they require good information. The law of relationships indicates that if you treat everybody with respect and trust it decides access, so I charge you to take inventory of whom you listen to or the company you associate with.

All these relationships good or bad affect your mind even programs as well, my question to you is what you feeding your mind on? So wherever you are in life, the biggest danger to you is too much information. There so much fake news these days, don’t be a information waster.


The mind is like a car it require the right fuel to move ahead, so your mind feeds on the following fuel:

1. Pictures – of what excites you and pictures attracts a certain focus which requires attention.
I personally work on my vision board, collection of pictures and color pads they are like the apple of my eye.

2. Conversation – quality programs, conversation, books and the internet these channels have an impact on your choices, decisions and thoughts

3. Heroes – auto biographies; no hero, no future, look for inspiration, impact and achievements big and small. Learn to identify those who overcame something and extract lessons from it.

4. Mentor – Here’s the advice that I follow:

a) Expert – Only listen to people who have tremendous skill in whatever area you are ask them advice in.

b) Experience – They should also have a lot of experience. You want to talk to someone who’s seen it all.

c) Empathy – You only want to listen to people who have your best interests at heart. As Charlie Munger says, “you know never ask salesman his advice on buying his own product.”

The most important accountability is your motivation.

All the best.


Kuda Dube | E-book Author